Check Here First For Valentine's Day Celebration & Gift Ideas!

Couple enjoying red wine on Valentine's Day

Photo: EmirMemedovski / E+ / Getty Images

According to the National Retail Federation, consumers plan to spend $25.8 billion on Valentine’s Day this year – an average of $185.81 per person.


53% of consumers plan to celebrate Valentine’s Day.

Just how are they celebrating? It varies by generation. Millennials are the most likely to give gifts (44%), Boomers are the most likely to decorate their homes (20%), and Gen Z are the most likely to go out for drinks (21%).

29% of those not celebrating still plan to mark the occasion. How are they doing this?

  1. Treating themselves to something special – 15%
  2. Planning a get-together/night out with single friends/family members – 11%
  3. Buying themselves anti-Valentine’s Day gifts – 3%


Top 5 gifts people plan to give:

  1. Candy – 57%
  2. Greeting cards – 40%
  3. Flowers – 39%
  4. A night out – 32%
  5. Jewelry – 22%

With candy being a top gift, make sure you are getting the right sweet stuff. According to experts, these are the Best Valentine’s Day candies:

  1. Brach’s Tiny Conversation Hearts
  2. Reese’s Peanut Butter Hearts
  3. Cupid’s Mix M&Ms
  4. Hershey’s Hugs & Kisses
  5. SweeTARTS Conversation Hearts

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