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According to the National Retail Federation, consumers plan to spend $25.8 billion on Valentine’s Day this year – an average of $185.81 per person.
Celebrating
53% of consumers plan to celebrate Valentine’s Day.
Just how are they celebrating? It varies by generation. Millennials are the most likely to give gifts (44%), Boomers are the most likely to decorate their homes (20%), and Gen Z are the most likely to go out for drinks (21%).
29% of those not celebrating still plan to mark the occasion. How are they doing this?
- Treating themselves to something special – 15%
- Planning a get-together/night out with single friends/family members – 11%
- Buying themselves anti-Valentine’s Day gifts – 3%
Giving
Top 5 gifts people plan to give:
- Candy – 57%
- Greeting cards – 40%
- Flowers – 39%
- A night out – 32%
- Jewelry – 22%
With candy being a top gift, make sure you are getting the right sweet stuff. According to experts, these are the Best Valentine’s Day candies:
- Brach’s Tiny Conversation Hearts
- Reese’s Peanut Butter Hearts
- Cupid’s Mix M&Ms
- Hershey’s Hugs & Kisses
- SweeTARTS Conversation Hearts